In the following lines I will share some of the many ways to earn money with mobile applications or games. The business models most used by developers and companies. At the moment in Mexico and many parts of Latin America there is very little knowledge on how to make money with mobile applications, many times we are using it and we do not even realize it. But every time you use an App, game, etc, someone makes money.
After having discussed in previous posts what is the cost of developing mobile applications, we are now going to discuss how to recover your investment with mobile applications. We all know that the initial idea of commercial mobile applications is to try to make money from a solution and a game using mobile applications and the first thing we think about is “revenue” and how to make money with already developed applications.
We hope that our experience can solve that problem of not knowing how to recover the investment in the development of a mobile application:
Demo or Free Application + Ads (advertisements):
You earn income by advertising that other companies send to your application.
Mobile applications that have this business model can generally earn money in several ways, these are the 2 most used:
They generate income through impressions and clicks on advertising banners.
Promote other applications within the application.
Be the Lite or Demo version of a paid Pro version.
The PPC (Payments Per Click) are different depending on which Ads company you use are several and these are just some such as: AdMob (pays from $ 0.1 to $ 0.5 eCPM dollars – for every thousand impressions), iAd (pays from $ 0.3 to $ 3 eCPM dollars – per thousand impressions) our income may vary depending on the number of impressions or clicks that the Ads may have.
You generate income by selling the application at a competitive price in the example Markets (App Store, Windows Market Place now Windows Store, Google Play among others), each of these Markets gets a percentage for publishing their application or game (generally App Store 30%) the rest of the money is the income you will get for each sale of the application. Example one of the best-selling applications of the year
Nova Dark and Navigation Pro.
Payment Applications with In-App Purchase:
This is one of the most and best used techniques to earn money with applications.
Income will be generated not only by the sales of the download of the application but also by the sales within the application which is the so-called In-App Purchas. Example one of the best-selling applications in history Angry Birds 2 from Rovio Entertainment Ltd, Fruit Ninja from Halfbrick Studios and Cut the Rope from Chillingo Ltd among many others.
Free Downloadable Applications with In-App Purchase:
It consists of downloading the application for free, but the payment will be made to obtain the subscription. A well-known example of this type of application is Spotify from Spotify Ltd.
An important aspect within the In-App Purchase is the Item selling method, which is the purchase of coins (unreal money within the App that is purchased with real money) or levels, improvements, weapons, functionality to use in the game or application, examples the following applications with great income applying this business model Temple Run from Imangi Studios LLC with 75 million downloads the previous year, Backflip Slots from Backflip Studios and DragonVale from Backflip Studios just to name a few generating more than $ 100 million dollars in the year 2020.
For all the aforementioned we can realize that with an application you can earn a considerable amount of money and it should be remembered as we had mentioned in the previous article that the development of applications takes a lot of work and they are not cheap at all but they can multiply easily your investment in income and realize that making money with applications is not difficult you just need to trust your application. A very clear example of this is Instagram that after investing about $ 500,000 dollars in the development of the application was sold to Facebook for nothing more and nothing less than $ 1 billion dollars.
You can be an Instagram! IT IS NOT IMPOSSIBLE.
If you already have your idea of a game or an application that you think is GREAT and that you can earn money with the applications, you only need a great experienced team to develop it. We can help you and inform you at no COST.
You have our support. Greetings and many successes.